![]() You’re asking people to do something they’ve already committed to doing, at the same time they’ve committed to doing it. This is why post-sale upsell pages are so effective online, by the way. Florida stores typically sell over 200 bags a day, alone. They have over 600 stores, so I’m sure it’s in the millions over a year. I can’t begin to imagine how many more bags of ice they sell because of this little question they put above the ICE sign. Or in this case, it makes your upsell to a second bag. And to potentially experience a slight sense of regret if they don’t buy.Īnd this “regret” is what typically makes your sale. If you want me to help you create marketing strategies that get results like this, go hereĪdding in that word “really,” gives them reason to pause and think for just a split second. I recently wrote a lead generation direct mail piece that got a 32.85% response within the first 8 days. “Is one bag enough?” allows the customer to answer “No,” too easily. In fact, the only thing I’d change here is maybe add in the word “really.” As in “Is one bag really enough?”īecause now you’re adding in a layer of potential doubt for people to consider. And it’s a huge pain in the ass to always have to be running around to get more of it.Įspecially since, the moment you realize you need more, is typically when you want to have a nice cold drink.Īnd who wants to stop what they’re doing, and delay that nice cold drink… just because you’ve ran out of ice? You see, the best time to sell someone “something else” is when they’ve already decided to make their first purchase from you.Īnd asking “Is one bag enough?” – as opposed to telling someone “Why not buy a second bag?” does this brilliantly.įor starters, down here in Florida, most people are always running out of ice. Let me explain why this simple sign is so effective. On the way out, this is what I saw on the front of the ice cooler: On this particular day, while I was waiting for my truck to fill up, I ran inside to use the restroom. Food and snacks are lined up on the shelves with military precision. Which says a lot for a convenience store gas station with tons of foot traffic.Īnd the layout is thoroughly organized. Over the last few years, they’ve been opening them up down here in Florida – and I must say, they are gorgeous stores.Įveryone of them I’ve been in is spit-shine clean and you can practically eat off the floors. Wawa is a chain of convenience stores and gas stations that’s headquartered out of Chester Springs, Pennsylvania. Seeing a concert at Severance Hall is also worth it for the art deco architecture alone.A few weeks ago, I stopped into a new local Wawa gas station to gas up my truck. We also have one of the top symphonies in the entire world. Locations have included weaving factories, secret parks, blocked-off courtyards-anywhere. They do pop-up concerts in weird venues, and only tell you where the concert will be about a day before. But if you’re coming to town, sign up for Sofar Sounds, or Sounds from a Room. Then The World Famous Agora is quite popular for lesser known bands. It’s in limited supply and people line up on the day of release to get their hands on it.īest place to see live music? One of the best venues is the House of Blues, which has three stages and welcomes big and small acts. It’s dark brown and rich, with notes of coriander, cloves, cinnamon, and a head that makes you want to lap it up. The third is Great Lakes Brewing, which has a more upscale menu, but is best known for its Christmas Ale. Both are part of the Sam McNulty group, which is opening a “palace to fermentation,” a new brewery space that will brew and bottle. Many of those use Cleveland-based ingredients. ![]() They make this sausage sweet potato ball surrounded by mushed plantains then deep-fried like a Scotch egg: it’ll knock your socks off.īest brewery to hang out at? Market Garden Brewery, which has about 10 to 15 beers brewed in house in their tap room at all times. There are empanadas, pintxos, shredded pork, shredded chicken, and you can mix and match. Then Caribe Bake Shop, which is a Latin American food restaurant that isn’t exactly a bakery the way its name says. Which restaurants do you frequent? Superior Pho for one serves hands down the best pho in town. It’s a hipster hot dog hangout that serves great beer and a hot dog menu with wacky toppings like Sriracha, Froot Loops, and peanut butter. I also should mention Happy Dog in Gordon Square. On the more upscale end, there’s a French restaurant called L’Albatros that is absolutely to die for. ![]() Also, I’m most excited about The Arcadian, which is trying to get as close to farm to table as it possibly can. ![]() The Southern Café serves awesome Southern food. It’s a Michael Symon project that’s reimagining Cleveland-style barbecue. Hottest new restaurant in town? First, Mabel’s BBQ. ![]()
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